Our Partners and Events Programs

Our 2022 events program can accommodate both in-person, virtual, and on-demand. Additionally, we have started a new series called, Open Book Author Series. https://www.writersblockbookstore.com/open-book-author-interview-series  This series is an accumulation of author virtual events past and interviews with authors where we showcase the video with the book on the same page.  It is our plan that once the video is up on the same page as the book that we consistently promote through all of our marketing channels such as newsletter, social media, website, and in the store.  We will sometimes play videos in the store at the café, will share older videos for a variety of reasons such as new releases, throwback Thursdays, and any other ideas we may have.  The plan is that we would schedule an interview, Lauren reads the book and interviews the author, and we post and promote!  Check out some of the interviews so far.  

Orlando is one of the fastest-growing cities in America, with over 1000 people moving here daily. We have witnessed this by increasing sales in our store and attending our virtual or live events. Orlando is in the center of the State with easy access in and out of both the Orlando International Airport (MCO) and Orlando-Sanford International Airport (SFB) with an extensive highway system connecting all of the major neighborhoods and hubs. Winter Park is on the northern side of an affluent area. Our new store in Winter Garden is on the west side, close to downtown Orlando and many growing communities. Due to the current situation, we are incredibly flexible with events. Whether the author chooses to be in person or virtual or a hybrid of the two, flexibility is the key and reflected in our request. We encourage you to view these links we share for more details on programs and events.

Big Announcement! Our second location is now in downtown Winter Garden. For a more detailed description of our new store and our plans, Take a walk through our store in Writer’s Block https://youtu.be/5w8Bxn0Jsw0 and learn more about our new store in Winter Garden https://www.writersblockbookstore.com/writers-block-bookstore-winter-garden  and https://www.visitflorida.com/listing/city-of-winter-garden/14886/.

We make every effort that book lovers find out about future and past events through newsletters and social media. Pre-orders and pre-sales and post-sales are an integral part of the virtual or in-person event. On the occasion where the book has already come out, we can make sure that attendees can buy and read the book before the event. We work with authors and publishers marketing so we can engage along with the author for the events. Our web traffic has increased substantially. We are taking advantage of the new normal of shopping by offering discounts, coupons, and retaining our customers is the number one goal. One example is https://www.writersblockbookstore.com/may-we-suggest-your-next-book, a successful webstore form we have to suggest books, averaging 20+ requests a month. Also, we are constantly updating our Featured book list and providing videos and showcasing new releases and authors as much as we can. https://www.writersblockbookstore.com/newbooks.

Marketing the online event will be handled exactly the way we promote all our events such as press releases, submit to online event calendars, newsletters and event blasts, social media to name a few. https://www.writersblockbookstore.com/authorevents. On October 2nd we hosted our first live book-signing for international bestselling author, Nicholas Sparks.  To see how well our space accommodated the event, floorplan, and more details on how we produced and managed the event, See https://www.writersblockbookstore.com/sites/writersblockbookstore.com/files/Digital%20Events%202021.pdf 

Partnerships are vital in creating and promoting successful events are vital. We have partnerships with both profit and non-profit organizations all over Orlando. These partnerships allow us to offer beautiful and easily accessible venues for any size event, plus provide opportunities for cross-promotions. We encourage our partners to post the event afterward if they have it set up on their sites. Partners mentioned below do post previous events.

This year we combined our events by participating in an author’s series called JCC partnership which includes seven JCC in Florida. We are also participants in the National JCC Consortium, brought by Atlanta JCC where JCC’s are participating all over the country for a year of the virtual event. See, https://www.writersblockbookstore.com/florida-jewish-book-fest-2020. This website is ever-improving and will be promoting events throughout the year. For information about our series see, https://www.writersblockbookstore.com/jcc-florida-virtual-events-series-and-national-jcc-literary-consortium 


Writer’s Block Bookstore is Central Florida’s full-service independent bookstore with locations in Winter Park and in Winter Garden. Writer’s Block's commitment to literacy, reading, and community engagement for life-long learning is showcased through its events, book clubs, virtual book fairs, online sunshine state and children book lists, and community partnerships. A proud supported a WUCF education and PBS learning. 






Click the link below to take a virtual tour of our Winter Park store located on beautiful Park Avenue in the heart of Winter Park's historic district. 





Click below to scroll through images of past events. 


Author Events at Writer's Block Bookstore




On October 2, 2020, we hosted our first live book-signing for international bestselling author, Nicholas Sparks.  The event was carefully planned to respect social distancing with selling tickets in batches and our store is perfect for creating safe lines for the signing because our space is 100' long by 20' wide and we are setting up the lines around the bookcases in the middle of the space.  We sold out of the event and sold over 150 signed books online and in the store, a total of almost 600 copies of his new book. We had a virtual event for Fredrik Backman and the response was overwhelming to meet him virtually. Central Florida customers fans are embracing our events programs and we always have great turnouts for authors such as Preston & Childs, David Baldacci, Brad Meltzer, Elin Hilderbrand to name a few.  Each of these authors has been back to Central Florida several times.

At the event, which drew more than 400 people from across the State of Florida and as far away as Texas, Nicholas Sparks said, "By far, the event at Writer's Block was the best and most organized stop of the tour so far!"

Nicholas Sparks at Writer's Block Bookstore in Winter Park 
for the in-store event to celebrate the launch of THE RETURN

To ensure the health and safety of all at this in-store event, the staff at Writer's Block Bookstore enacted the following safety plans and protocols for the Nicholas Sparks event:

  • All WBB Staff wore masks
  • All attendees were required to wear a mask
  • The number of attendees allowed in the store at the same time was limited to 56, which was the safe, social distancing capacity based on the store's square footage, per the fire marshal 
  • We utilized signs and existing fixtures to route guests in a way that ensured proper social distancing spacing of 6 ft. or more at all times
  • Guests were required to use hand sanitizer before entering the store and hand sanitizer stations were placed throughout the store
  • The flow of guests was one-way into/out of the store to improve flow and reduce face-to-face contact
  • No selfies were permitted. A professional photographer was on-site to take photos of guests with the author. The photos were staged in a manner that allowed both to be in the shot at the same time but still observe social distancing guidelines
  • In the ticketing process, we offered scheduled times for guests to choose from when they registered in 30-minute increments. They were required to arrive at their designated ticket time

Our space located on the main street and has four times the amount of pedestrian exposure and prestige. Beautifully designed modern space with a more extensive children’s department, a coffee bar, and open space to accommodate in-store events. (approx. 75 people, seated and 500+ for signing the only event) We are on the main street called Park Avenue, of a pedestrian shopping district. For a complete tour of our new space that spans 100 feet long, go to  Check out the inside of our beautiful space!  The traffic in the store has tripled. Our online business has grown into creating thousands of new customers. To keep the momentum going, we regularly reach out to promote events and to offer sales and specials.


** make notes about how we moved the bookcases to create natural dividers between the attendees of the event.


Greater Orlando Jewish Community Center

Winter Park Institute

Wellness Center and Wellness Network

New Winter Park LIbrary and Event Center (Opening December 2021)

Quantum Leap Wintery Wine Wisdom Words Author Series




Scott Pelley Bush Auditorium at Rollins College 380
Kate DiCamillo Trinity Preparatory School Auditorium 400
Ariana Madix & Tom Sandoval Writer's Block Bookstore 118
Rainbow Rowell Writer's Block Bookstore 150
Douglas Preston & Lincoln Child Quantum Leap Winery 82
Kristin Harmel Quantum Leap Winery 100
Elin Hilderbrand Quantum Leap Winery 125