The Future Starts Now: Expert Insights into the Future of Business, Technology and Society (Hardcover)

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Featuring contributions from an international array of futurists, The Future Starts Now provides fascinating insights and guidance into how society and business will transform in the years to come.

The future is an uncertain, uncomfortable prospect for employees, employers and society at large. A flurry of unprecedented events have proven that, despite what some politicians and economists may tell us, the future is not set in stone. In light of this uncertainty, The Future Starts Now looks toward the various innovations and technologies that may shape our future. Authors Theo Priestley and Bronwyn Williams have brought together the world's leading futurists to articulate and clarify the current trajectories in technology, economics, politics and business.

This is a comprehensive history of tomorrow, exploring groundbreaking topics such as AI, privacy, education and the future of work. While the guidance, insight and predictions are fascinating for anyone curious about what the future may hold, the book also functions as an invaluable guide for business professionals looking to steer their career or their organization with foresight and confidence.

About the Author

Theo Priestley is a globally recognised and sought after futurist and international speaker, author, and authority on the future of business, technology, and society. He has delivered keynotes at an international array of conferences and corporate events. Theo's articles have appeared in publications such as Forbes, The European, WIRED, and Huffington Post, and he has provided commentary to UK national press, radio, and television on emerging technology trends. Theo is based in Edinburgh, Scotland.

Bronwyn Williams is a leading futurist and trend analyst. She has presented and consulted to businesses, governments and academic institutions across Africa, Europe and the middle east. She is a TEDx fellow, writer and frequent media commentator. Bronwyn is based in Johannesburg, South Africa.

Praise For…

“A fascinating and profoundly inspiring read that offers both practical advice, dazzlingly provocative and exciting ideas and that is a joy to read. A collection of the finest minds, in their very best form, doing the most valuable of things in offering us clarity, wisdom, inspiration and guidance.” —Tom Goodwin, consultant, speaker and author of 'Digital Darwinism'

“The future isn't what it used to be. It is now open to the dreamers, thinkers and creatives to create the future that benefits us all. Theo and Bronwyn have personally curated the thoughts of those who care about a brighter, more prosperous future for everyone. The future starts now… with you.” —Brian Solis, digital anthropologist, futurist and author of Lifescale

“A mind-blowing journey that challenges the reader, with essays both fascinating and challenging.” —Michael Dolbec, Executive Managing Director, GE Ventures

“A wonderful compendium from some of today's most thoughtful futurists, ethicists, economists, technologists, and researchers. If you are curious about what the future holds, this is the place to start.” —Dave Evans, CIO, Computer History Museum

“Bronwyn and Theo have extracted and curated a treasure trove of scenarios, ideas and strategies for succeeding in an increasingly uncertain tomorrow. Devoid of shtick or snake oil, this book is an indispensable tool for the modern business leader.” —Mike Stopforth, Director, Beyond Binary

“A necessary wake-up call! We need to be asking these tougher questions, as part of honest and pragmatic conversations, with a broad range of voices, to avoid sleepwalking into an inhuman future.” —Ed Greig, Chief Disruptor, Deloitte

“Dizzying, provocative and smart analysis on what should matter to humankind, today and tomorrow. Factual, contemporary and realistic, this story encourages positive thinking about the decisions we must take to deliver on the promise of a better future.” —Martin Jetter, Chairman, IBM Europe, Middle East & Africa

The Future Starts Now offers diverse narratives of the future: positive and negative, fearful and hopeful, social and technological. In particular, by emphasising social change and empowering to shape our own future in the present, it provides a contemporary view of foresight.” —Tanja Schindler, Futurist and Founder, Futures Space

“Whether you are pessimistic or optimistic about the future… read this book!” —Boris Veldhuijzen van Zanten, Founder & CEO, TNW

“With excellent essays exploring topics as diverse as education and Mars, this is an inspirational read for anyone aspiring for a pragmatic utopia!” —Stefan Ferber, Co-CEO & CTO, Bosch.IO

Product Details
ISBN: 9781472981509
ISBN-10: 1472981502
Publisher: Bloomsbury Business
Publication Date: June 15th, 2021
Pages: 272
Language: English