The nation’s #1 real estate broker and charismatic costar of Bravo’s Million Dollar Listing New York shares his secrets on how to be successful.
In the ten years since moving from Sweden to New York City, with no experience in real estate and no contacts, Fredrik Eklund has transformed himself into the best seller in the most competitive real estate market on the planet.
In The Sell, Eklund leverages his years of experience to create the go-to manual for self-promotion and sales. At the core of the book are chapters tied to Eklund’s 10-step program for “selling anything to everyone,” sharing his secrets on everything from personal authenticity and looking your very best to crafting the perfect sales pitch, negotiating with savvy, and closing deals promptly and efficiently . . . lest they slip away. The Sell imparts helpful wisdom and tips on wooing new customers, getting them to like and trust you, and persuading them that whatever it is you’re offering them is precisely what they want and need most. Whether you’re just starting a job as a sales rep at Verizon, navigating your career as an executive or entrepreneur, or hitting your stride closing big transactions as a banker at Goldman Sachs, The Sell will show you how to improve your game, step up the deals you’re making, and radically increase the money you’re bringing home.
The Sell is a vital go-to book for anyone who wants to have an impact in his or her personal and professional life, with a razor-sharp focus on selling: selling yourself—or your brand—no matter what your background is.
About the Author
Fredrik Eklund leads the #1 real estate team in the nation and is a member of Douglas Elliman’s senior management team in Manhattan. Originally from Stockholm, Sweden, he is active in the Real Estate Board of New York and is involved with several charities.
Bruce Littlefield is a TV personality and bestselling author of numerous books, including Airstream Living and Garage Sale America; and is the coauthor of many bestsellers, including Zach Wahls’s My Two Moms and Barbara Corcoran’s Use What You’ve Got. Originally from South Carolina, he lives in New York City.
Advance Praise for The Sell
“After moving from Sweden to New York, Eklund became a megastar in that city's hyperkinetic real estate market; now he wows 'em at Bravo's Million Dollar Listing New York, which airs in 113 countries and is the No. 1 TV show on iTunes. This primer on how to sell 'anything to everyone'will be big; there were already several thousand preorders seven months before publication date.”
“Fredrik is one of the most fun and talented people in real estate sales today. He always delivers with undeniable charisma and this book is no exception.”
—Ivanka Trump, VP of Real Estate Development and Acquisitions at The Trump Organization and author of The Trump Card
“Fredrik could sell ice to an Eskimo. I can't do a high kick, but I'm excited to learn his other tricks!”
—Andy Cohen, author of the New York Times bestseller The Andy Cohen Diaries, television host and producer
“The number one trait I always looked for when I was hiring someone for my company and what I look for now when I’m investing in entrepreneurs on Shark Tank is passion, a need to succeed. Someone who’d rather die than not be the best. That’s Fredrik, and after reading this book, that will be you, too.”
—Barbara Corcoran, founder of The Corcoran Group, ABC’s Shark Tank investor, and author of Shark Tales
“With The Sell, Fredrik Eklund has created the modern day How to Win Friends and Influence People. If you’re looking for how to achieve success in the 21st Century, the answer is in your hands.”
—Tom Doctoroff, CEO, J. Walter Thompson, and Bestselling Author of Twitter is Not a Strategy