Writer's Block Bookstore has established strong partnerships in our community, which have become an integral part of our events and programming. We frequently host in-store book fairs and special events with libraries and schools throughout the Orlando area.
Partnerships are essential, even for online events. Whenever possible, we team up with an organization where the topic and theme align with their mission and member/client base, so that we can host the event jointly and expand the event’s exposure within the community. We have a partnership with the local PBS station where we sponsored a print run of 2000 PBS workbooks that will be going out in the fall to families and schools.
We will reach out to all of our groups such as parent groups, storytime, and after-school programs. We will make the author’s book the featured book in our book of the month club, Marketing for the online event is the same as any live event that we host. We reach out to the newspaper and other media outlets In addition to our social media channels, we send out press releases to our well-curated media list and follow-up with targeted outlets, if applicable. We send out digital newsletters to over 4000 subscribers and pre-sale and promote all our events on our website.
“I want to thank everyone for making yesterday’s book birthday such a great day. Originally, the plan was to try to do three school visits (which is a lot) and an event at The Writer’s Block bookstore… Somehow the three visits became six … and it required librarians from the schools to be creative and flexible during the second week of school. The amazing staff at Writer’s Block Bookstore drove me from school to school and set up an incredible book store event.” -- James Ponti
Other authors who have had very successful author and school events include Russell Ginns, Lisa Graff, Margaret Mincks, Michelle Edwards, Ethan Long, Geoff Rodkey, Amy Christine Parker, Taryn Souders, Neal Shusterman, to name a few! Our authors are continuously amazed and thrilled by the fantastic turnout and pre-sales we do for schools. We sold more than 200 copies of his latest book for the schools he visited and for the launch at our store, which was standing room only. Other authors that have had very successful author and school events are, where James Ponti, Lisa Graff, where we sold approx. 100 books, Margaret Mincks, where we sold over 75 books, Michelle Edwards, Kelly Barnhiil, author of The Girl Who Drank the Moon, Ethan Long, Geoff Rodkey, Taryn Souders, Russell Ginns, Neal Shusterman to name a few.
We hosted several very successful events, including Max Brailler for the release of Last Kids on Earth (108 sold); Ally Condi & Brendan Reichs for the release of The Beast ( 102 sold); Greg Van Eekout for the release of COG ( 69 sold); ticketed event for Jennifer Armentrout at the new store for the release of the Burning Shadow (60 sold); Abby Hanlon for the release of Dory Fantasmagory Tiny Tough (78 sold); Mike Lowery for the release of Everything Awesome About Dinosaurs (115 sold); Kate DiCamillo in December 2019 (500 sold, 700 in attendance.) This spring we hosted James Ponte (400 sold).